After talking about the paradigm of situation comedy last week, I started
to think a little about one point in particular- the structure of sitcoms, and
how it is adapted to commercial television in regards to advertisement breaks.
Under normal circumstances, a half hour slot for a sitcom will allow for 2
commercial breaks, roughly 4-6 minutes each, and the template (for lack of a
better phrase) used to shape each episode accounts for this, in the same
way the 3 act structure is a defining form of narrative film.
This is the way it is. Because that’s the way that
commercial television works. Without ads, we're without commercial television.
The point that I’m (slowly) making is that I don’t think I know
a single person under the age of 30 who actually watches television anymore. Sure,
they’ll turn it on if they’re home, and sure, they’ll leave it on if something
they like is on- But less and less people are saying “oh shit I need to get home
in time for Parks and Recreation!”*
The fact is that people are working longer hours. They’re getting
married and starting families at an older age. In 2013 work is the centre of
everyone’s universe, now more so than ever. And while most still have favourite
TV shows, they don’t actually watch TV anymore, because they just don’t have
the time. What they do have however, is unlimited broadband at a monthly cost
of less than a case of beer. So rather than tuning in once a week to watch The
Big Bang Theory, people are smashing through 24 weeks worth of illegally
downloaded programs in 12 hours whilst powering through bottles of Gatorade on
the couch on a hung-over Sunday- and they’re doing it all without commercial
breaks.
So if the “template” used for sitcoms and commercial
television really is crafted to accommodate for commercial breaks, shouldn’t
that structure eventually shift, given that our viewing habits are changing,
and ultimately making commercial breaks redundant? Will commercial television
eventually wind up feeling cinematic?
I’m curious about that last question. Because last week I watched
The Shawshank Redemption with the director’s commentary, and I most certainly
did not hear Frank Darabont say anything like “and at this scene, we thought
the audience might need a break for a minute- maybe to piss, or grab a bevvy,
or just to unwind from the film for a little, so we just threw in a 5 minute
nonsensical scene…”
When you combine this with the fact that it is becoming
increasingly common to watch TV shows on a laptop in bed and in the dark (This
is starting to drag on a little so I’ll let you all draw the parallel between the
cinema experience and the bed + laptop experience), surely there has to be at
least some discussion in the industry that the structure of commercial TV shows
is in need of serious reform.
Viewing habits are changing fast, and it’s almost
as if everyone else has made the step forward, we’re all just waiting for the
networks to catch up.
*You also never hear anyone say this
because Parks and Recreation is about as enjoyable as Hep C.
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